PPC Company in India
What does a PPC agency or specialist typically do? Effective PPC management revolves around several interconnected subjects: Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company. Channel strategy: Google AdWords , Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing. Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches. Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys. Competitive analysis: Keeping an eye on tactics and strategies utilized by competitors is key — and time consuming. For example, deciding whether to compete directly by bidding on the same queries, or instead targeting queries a competitor is overlooking (competitive gap). This Article Writ...