PPC Company in India

 

What does a PPC agency or specialist typically do?

Effective PPC management revolves around several interconnected subjects:

  • Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company.
  • Channel strategy: Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.
  • Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
  • Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys.
  • Competitive analysis: Keeping an eye on tactics and strategies utilized by competitors is key — and time consuming. For example, deciding whether to compete directly by bidding on the same queries, or instead targeting queries a competitor is overlooking (competitive gap).

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